There is social media marketing, which you've likely heard something about, but the most important marketing tool is actually email. You need to apply marketing strategies to ATTRACT listeners and fans. Obviously, this is a big step, which is why a lot of the content on this site is dedicated to teaching it.īut it's not enough in our distracted and oversaturated world to simply put out good music. You can check out my free calculator below to determine what is a good monthly listener goal for you. If each of your monthly listeners streamed your music 7 times each month, how many monthly listeners would you need to hit your goals? Which is much easier than acquiring new listeners.įor example, the monthly listeners for The Weeknd stream his songs an average of 7 times each per month. So first you have to decide how much you actually want to earn from Spotify streams, and what is considered "good" to you.įrom there, you have to look how engaged your fans are, and determine if you really need to grow your monthly listeners, or simply get your current listeners to listen more. This range exists because "monthly listener" is a very vague metric (more on this below). If you have anywhere from 10,000 to 50,000 monthly listeners, then you're in a really good place, if those listeners are actually mostly engaged fans, as you could earn anywhere from $400 to $1,500 or more. What makes monthly listeners good or bad really depends on you, your goals, and how engaged your fans are.
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